ad generator is a generative artwork that explores how
advertising uses and manipulates language. Words and semantic structures from
real corporate slogans are remixed and randomized to generate invented slogans.
These slogans are then paired with related images from Flickr, thereby generating
fake advertisements on the fly. By remixing corporate
slogans, I intend to show how the language of advertising is both deeply meaningful,
in that it represents real cultural values and desires, and yet utterly meaningless
in that these ideas have no relationship to the products being sold. In using
the Flickr images, the piece explores the relationship between language and image,
and how meaning is constructed by the juxtaposition of the two.
The ad generator was created by Alexis Lloyd as
a component of an MFA thesis project in the Design
and Technology department at Parsons The New School for Design.